We were extremely proud to be a part of the IRX 2016 last week at Birmingham’s NEC as part of GI Insight’s extended team.
From stand design to polo shirts and everything in between, the event turned out to be a brilliant success. Tara Pickles, Head of Marketing at GI Insight said:
"Synergy were the first choice when we had to prepare for an expo, needing everything from stand collateral, messaging, material to hand out, in fact, the full organisation! They exceeded our expectations ensuring the expo was a success and straight-forward to manage. We had many compliments on the look of the stand and this was down to the professionalism and support from Synergy."
GI approached Synergy to support them as they launched their new ‘Campaign’ product; a tool that integrates with websites to operate more intelligently, enabling them to gather vital data insights about your customers in order to target your marketing.
After initial scoping with GI to determine what they wanted to achieve from the event, we soon set out to create a new brand identity for the Campaign product that easily integrated with their existing GI Insight brand.
Within the first two hours from doors opening, GI Insight had already gained twelve warm leads from visitors - an incredible 60% of their overall target for the two-day event.
Our Creative and Managing Director, Dave said of the event:
“Having worked with GI Insight for over 2 years, it has been a pleasure to support them as they launch ‘Campaign’. Increasing their customer base and brand awareness was key to making the event work for them so we knew we needed to make what can be a daunting, and sometimes difficult topic to get your head around, as engaging and understandable as possible. I look forward to seeing what’s next for GI as they continue to make waves in the industry.”