It’s no secret that video usage in marketing has blown up over the past few years and with social platforms such as Twitter and Facebook providing new features for advertisers, this powerful tool is becoming harder to ignore.
According to business leader Andrew Angus, the play button is now “the most compelling call-to-action on the web,” making it so much easier to engage with your audience compared to previous years.
Why should you invest?
With so many types of video available from talking heads to animated graphics, the long-term phrase still stands – there is simply a video for everyone. If you’re unconvinced, research organisation HighQ studied online video traffic in 2015 and found some interesting results:
- 50% of mobile traffic is taken up by online video
- 78% of users watch videos online every week
- 55% of users watch videos online every day
- 75% of business executives watch work-related videos at least weekly
- 59% of senior executives agree that if both text and video are available on the same page, they prefer to watch the video
It’s all in the execution
Where your video is displayed is crucial to its’ success. If it’s on your website – where is it hosted? Can search engines find it or, more importantly, will your customers see it?
You may have just spent £20,000 on the best video of 2016 but it’s not going to produce the results you need if it’s not being marketed in the right places. As with any marketing strategy you need to analyse your market, competitors and platforms available to you.
Don’t be a one-trick pony
Videos are great – we’ve established that – but your video should be part of a wider campaign and fools be warned that you wont get amazing results off a video alone. Avoid making this common mistake and ensure your videos are plugged into a marketing strategy that utilises other marcomms platforms such as social media, email marketing, paid advertising and website advertising, as well as tying in with a good PR strategy.
We’ve produced over 200 videos for our clients over the past 18 months with proven results in both B2B and B2C markets. Take a look at some of our videos or get in touch and we can have a chat.