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The brief

They key feature of Crashmate kits in the past has been the use of having a camera however nowadays this is a tool that most phones have so Crashmate needed to reconnect with its’ audience to increase sales.

The result

We analysed what was most important and most used within the kit and from those results we created a mobile app that gave users vital instructions at the scene of an accident and maintained its’ status as an accident management camera kit – now mobile.