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Kier H&S Video

The brief

After review of multiple training sessions, Kier realised that employees were struggling to retain vital health and safety information and approached Synergy to come up with a way to communicate the importance of health and safety.

The result

We felt the best way to capture attention was to use real employees who had suffered accidents whilst on the job. Rather than going down the shock or gore-route, we tailored our interview style to get actual emotion and honest responses; a style that shocked interviewees as well as employees watching the videos.